The Importance of Indirect
Sales Across Different
Industries in Europe

A study by students from the Rotterdam School of Management

The assessment of indirect sales management efficiency involves four building blocks:

1. Analyse

155 companies who had an indirect sales strategy were analyzed

3. Support and execute

4. Monitoring

The Importance of Four Building Blocks Across Different Industries

The researchers considered the following industries in the study:

2. Business Planning

• Agricultural and Forestry
• Arts, Entertainment & Recreation
• Business Service
• Electric Utilities
• Lodging
• Manufacturing
• Professional Service
• Real Estate
• Wholesale

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